This year’s World Tourism Day is under the flag of “Tourism and Digital Transformation”. It’s devoted to digital technologies and their potential contribution to sustainable tourism. All that by taking advantage of platforms for investment, partnerships and collaborations aiming for more responsible and inclusive tourism sector.

The digital era

The current digital advance is transforming our information acquisition, it’s influencing our behavior and it’s enhancing our afford to develop new strategies, that are innovative, sustainable and responsible. Therefore, we need to understand and empathize with the impacts of technology in the tourism sector and contribute all resulting activities to the Sustainable Development Goals of the United Nations.


Evidence suggests that a digitally advanced tourism sector improves and reinforces entrepreneurship, local community empowerment and efficient resource management, just to name a few examples. This year’s motto of the World Tourism Day shall point out the importance of the technology in the tourism sector, including big databases, artificial intelligence and digital platforms; as, for example, Muchosol has at its disposal.

Why are we telling you all this?

You, as our important partner, are part of this process and advance. We, you and us, have a valuable collaboration, that’s essentiality is the technological connection and a good communication. Thus, we want you to know that we’re working on improvements and innovations to strengthen and reinforce this collaboration to help you sell your product and increase the profit day by day.

What is our contribution?

Since the tourism sector is developing and exploring new strategies and ideas in record time, we want to keep pace and always be a step ahead. That’s why we are trying to improve our appearance by adapting it to the customer’s needs and establishing a technological high-end product that goes hand-in-hand with innovation on all levels. Furthermore, we are trying to have our fingers on the pulse of the time regarding our communication style and medium with the clients and partners.

For more information, click here!

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